Are you possessed by brand envy? Listen to Porsche.
A friendly reminder
In the world of branding, one of the biggest missteps happen when a brand becomes possessed by brand envy. As strategic decisions become heavily influenced by what others are or are not doing, brands forfeit their ability to define better for themselves.
Reflections: "On Legacy" by Artifact Uprising and a meaningful 2016
The view from your desk is not the best view.
Of course, legacy means different things to different people — in fact, I believe it’s ever evolving. Define (and redefine) it for yourself then live your life accordingly.