Helping brands advance their purpose
The Connected Economy requires us to rethink business from many angles. Building brands is no exception. The great brands of the 21st century will be those that are community-centric operating from a sense of purpose and impact. They will focus on engagement, value creation, and cultures that foster creativity. I help brands do just that by bridging the gap between business strategy and creativity.
Build a brand centered around those that value why you do what you do.
Getting where you want to be is as much an art as it is a science.
1. it starts with a point of view
Your brand exists because you saw a different way of doing things. This is why you are valued. And this is where our work begins. Being more like "the other guys" serves no one.
2. the almighty why
Why you do what you do informs and energizes your who, what, where, when, and how. It is the heartbeat and esprit de corps of a community-centric brand.
3.this is a team sport and the name of the game is iterate often
We will build together. We will iterate together. This is not lip service — this is central to who I am and how we arrive at the best idea efficiently. Farewell to the days of closed doors and the "big reveal." That is the quickest way to waste time and burn money.
4.it gets messier before it gets clearer
The creative process is messy. But, no worries. Clarity will emerge — and making sense of the chaos is perhaps my favorite part.
5.less is more. almost always.
Or as Leonardo da Vinci said: "Simplicity is the ultimate sophistication." It takes discipline. It isn't easy. But I've found it is always worth the extra elbow grease.